| 001 628 |
| 003 ULIBM |
| 008 150903s1998||||usaa 000 0 eng d |
| 020 ^a0697327159
|
| 082 14 ^a301.16^bB627I 1998
|
| 100 0 ^aBlack, Jay
|
| 245 ^a ^^aIntroduction to media communication / ^cJay Black, JenningsBryant and Susan Thompson |
| 250 ^a5th ed
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| 300 ^axvi, 432 p.^bill.; ^c28 cm
|
| 504 ^aIncludes bibliography and index
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| 505 ^aMedia communication in an information age -- Communicationprocess and theory -- Media effects -- Books -- Magazines -- Newspapers -- Film -- Radio -- Recordings -- Television-- New electronic media -- Advertising -- Public relations-- Regulation and the law -- Ethics and social responsibility
|
| 650 0 ^aMass Media
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| 700 1 ^aBryant, Jennings
|
| 700 1 ^aThompson, Susan.^d1957-
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| 740 0 ^aIntroduction to mass communication
|
| 999 ^aอารียา โสมนรินทร์
|