001 719 |
003 ULIBM |
008 151008s1997||||eng 000 0 eng d |
020 ^a0340676639
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082 14 ^a302.2307^bB974M 1997
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100 0 ^aBurton, Graeme
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245 ^a ^a1111^ban introduction to media studies / |
250 ^a2nd ed
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300 ^axi, 240 p. :^bill.; ^c25 cm
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504 ^aIncludes bibliography and index
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505 ^aWhy study the media -- How to study the media -- A basis for media studies -- Institutions as source- where does itall start -- Product and treatment - rolling off the production line -- Special cases- news: influence- advertising: persuasion some are more equal than others --Meanings- did you get the message -- Audiences -- Effects-the payoff
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650 0 ^aMass Media^xStudy and Teaching
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999 ^aอารียา โสมนรินทร์
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