001 628 |
003 ULIBM |
008 150903s1998||||usaa 000 0 eng d |
020 ^a0697327159
|
082 14 ^a301.16^bB627I 1998
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100 0 ^aBlack, Jay
|
245 ^a ^a1111 |
250 ^a5th ed
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300 ^axvi, 432 p.^bill.; ^c28 cm
|
504 ^aIncludes bibliography and index
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505 ^aMedia communication in an information age -- Communicationprocess and theory -- Media effects -- Books -- Magazines -- Newspapers -- Film -- Radio -- Recordings -- Television-- New electronic media -- Advertising -- Public relations-- Regulation and the law -- Ethics and social responsibility
|
650 0 ^aMass Media
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700 1 ^aBryant, Jennings
|
700 1 ^aThompson, Susan.^d1957-
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740 0 ^aIntroduction to mass communication
|
999 ^aอารียา โสมนรินทร์
|